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Surviving R Kelly: How Negative Publicity Increased R Kelly’s Sales By 16%

Surviving R Kelly

R Kelly Spotify

Surviving R Kelly: How Negative Publicity Increased R Kelly’s Sales By 16%

The life of legendary pop singer Robert Sylvester Kelly popularly known as R. Kelly has been bedeviled with loads of negativity of recent especially his alleged involvement in sexually abusing underage girls which he initiates into his sex cult.

R. Kelly - Ignition (Remix) (Official Music Video)
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A woman powered Canadian based entertainment organization Lifetime Miniseries capitalized on R. Kelly’s unfortunate situation and decided to shoot and release a docuseries they titled “Surviving R Kelly” which is aimed at further tarnishing the image of the award-winning singer and songwriter.

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The release has so far generated loads of controversies as a lot of women came out to share the story of how the singer abused them sexually.

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With all these image tarnishings, one would have expected that a total decline in the number of streams and music sells from R. Kelly’s songs but things took a different turn with the release of the first phase of the three-phased docuseries “Surviving R. Kelly” by Lifetime Ministries as his songs have witnessed a 16% increase in stream on Spotify and this is also applicable other digital stores where his songs are being sold…

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According to TheBlast,

“R. Kelly may be in the middle of a PR nightmare, but his music is thriving after scores of fans went to play his tunes after hearing the terrifying allegations made in the Lifetime docu-series.

A rep for Spotify tells The Blast the “Ignition” singer’s streams have increased 16% since Lifetime aired part 1 of “Surviving R. Kelly” on Thursday night.”

The bump is interesting, considering the rocky past between R. Kelly and Spotify. Back in May, the global streaming giant announced they were removing R. Kelly’s music from all of its owned and operated playlists as part of an updated policy to stop promoting artists who have been accused of “hateful conduct.”

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Spotify later backtracked from the ban after receiving backlash for supporting other artists who had been accused of sexual assault while singling out Kelly.

Meanwhile, R. Kelly’s legal team have said that the content of the docuseries was mostly lying blaming Lifetime Ministries for going ahead to produce the series knowing that most of the girls were not saying the truth.



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